Wednesday, October 10, 2012

Press Release: Nike Running Holiday 2012 - The Nike Shield Pack



Southeast Asia faces its annual wet and cool season through the monsoon months, with the highest rainfall at the end of every year. Running in the rain can be an exhilarating experience, but it can be dangerous as well. Wet tracks reduces grip, and reduces visibility.

The rain should not deter runners from their runs, and this Holiday ’12 season, Nike introduces products to keep runners dry, protected and comfortable.

Breathability, ventilation and comfort come together in the NIKE RELAY tops (men’s and women’s). The Nike Dri-FIT knit fabric enables premium sweat management, while ergonomic seaming with flat-seam construction follows the body’s natural contours for reduced irritation, a flattering fit and a full range of motion. Mesh underarm panels and the dropped and vented hem augment the cool comfort. The NIKE RELAY top features reflective elements as well, keeping the runner visible in the dark. A reflective headphone cord loop at the back of the neck also means runners can listen to their music without distractions.

NIKE TWISTED TEMPO shorts for women

NIKE TWISTED TEMPO shorts for women pack high-performance features into stylish and comfortable running shorts, available in a wide range of color combinations with contrasting diagonal panels. The Nike Dri-FIT fabric and built-in Dri-FIT crepe liner helps keep runners dry. A zipper pocket provides secure storage for a small media player.

The NIKE SHIELD PACK – a collection of running footwear to suit each unique running style – is updated with the Nike Shield technology, igniting runners every day and night of this season no matter rain or shine. It features a highly reflective inner sleeve that performs triple duty—it’s reflective even in dim light for safety; it makes a barrier that resists water in wet conditions, but stays breathable; and the reflectivity adds some flash to the look.













The Shield Pack collection consists of the NIKE FREE RUN+ 3 SHIELD, NIKE LUNARECLIPSE+ 2 SHIELD and NIKE PEGASUS+ 29 SHIELD.
So in this wet, rainy season, there is no reason not to continue running.

NIKE LUNARGLIDE+ 4 SHIELD - Men
The Nike LunarGlide+4 Shield delivers an ideal blend of lightweight cushioning and support with the winter protection of Shield. Designed for every runner, this style has been updated for cold, wet weather with the Nike Shield Pack. A reflective inner sleeve creates a barrier that resists water without compromising breathability and stays visible in low-light conditions while adding some flash to the look. 

Nike Lunarlon and Flywire technologies combine for exceptional comfort and an adaptive, glove-like fit in a lightweight package. Nike’s Dynamic Support system provides the stability runners need without the added weight. Deep Nike Natural Motion Engineering flex grooves along the mid-sole and outsole encourage flexibility for a smooth, efficient stride, and BRS 1000 carbon rubber in the heel adds durability in this high-wear area.

NIKE LUNARGLIDE+ 4 SHIELD - Women
The popular Nike LunarGlide+4 Shield has been modified for inclement weather with the Nike Shield Pack. Runners still find the great fit and excellent blend of cushioning and support in a lightweight package, but the updates allow for training no matter rain, cold or dark.
The highly reflective inner sleeve performs triple duty— it’s reflective even in dim light for safety; it makes a barrier that resists water in wet conditions, but stays breathable; and the reflectivity adds some flash to the look. 
Nike’s innovative Lunarlon cushioning offers a lightweight, smooth ride, Dynamic Support adds comfortable stability and the dynamic Nike Flywire technology adds a customizable, glove-like fit. 

NIKE AIR PEGASUS+ 29 SHIELD - Men

Find the cushioning and smooth ride preferred by neutral runners with added winter protection in this adaption of a legendary Nike running shoe. The Nike Air Pegasus+29 Shield uses breathable mesh with a weatherized finish. The highly reflective skin bonded to the backside of the mesh also improves water resistance and remains visible in low-light conditions, while adding some flash to the look.

NIKE AIR PEGASUS+ 29 SHIELD - Women

The long beloved Nike Air Pegasus running shoe has been updated with winter running protection. The Nike Air Pegasus+ 29 Shield for women delivers the cushioning and smooth ride that neutral runners want with water resistant mesh to help keep the feet dry. A highly reflective skin bonded to the backside of the mesh further enhances water resistance, and ensures visibility in low-light conditions, while adding some flash to the look.

The welded, ultra-lightweight underlay wrapping the forefoot delivers flexible support while the internal heel counter means a snug and secure fit. The Nike Zoom unit in the heel adds comfort underfoot.

NIKE FREE RUN+ 3 SHIELD - Men 

The men’s Nike Free Run+ 3 Shield combines the benefits of natural motion with special protection from the rain and the cold. A Nike-exclusive BW2 mesh allows for a no-sew bond, increasing water resistance and providing a lightweight ride, and its weatherized finish keeps the foot dry without compromising breathability. Reflective overlays keep the runner visible and stylish. 

Nike Dynamic Fit technology wraps the foot for a glove-like feel and the customizable laces accommodate a variety of arches, while the whole lacing system is offset to help reduce pressure on the top of the foot. Flex grooves and diagonal cuts along the length and width of the midsole enhance flexibility and natural motion and help increase foot strength. 

NIKE FREE RUN+ 3 SHIELD - Women

Women can experience the foot strengthening benefits of natural motion with added winter weather protection. The Nike Free Run+ 3 Shield uses lightweight Nike-exclusive BW2 mesh that allows for a no-sew bond to increase water resistance. The weatherized finish helps the feet stay dry and highly-reflective overlays keep them visible and stylish during runs in the dark.

Nike Dynamic Fit technology wraps around the arch for a glove-like feel and customizable fit and the low-profile, Phylite midsole provides a resilient ride and doubles as an outsole, reducing the overall weight.

PRODUCT PRICE
NIKE FREE RUN+ 3 SHIELD - RM399
NIKE LUNARECLIPSE+ 4 SHIELD - RM419
NIKE PEGASUS+ 29 SHIELD - RM389

Note: All items available in Nike stores nationwide from October to December 2012 only.

Source: Nike Official Press Release

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