Putrajaya, 14 May 2017: The MILO® Malaysia Breakfast Day celebrates with the grand finale for 2017 in Putrajaya, after reaching up to 60,000 Malaysians across 7 cities in Malaysia. Over its two-month campaign, MILO continued championing the importance of breakfast and educating parents about fulfilling the energy needs of their school-going children.
“We started the MILO® Malaysia Breakfast Day in 2013 to champion the importance of a wholesome breakfast. This year, we aim to educate parents about how pairing breakfast with MILO® helps to efficiently release the energy from food. This gives our children the energy they need to take on their day. We are very happy with the response we have received from Malaysians across the country this year,” said Philomena Tan, Business Executive Officer, MILO® Business Unit.
Based on an internal observation, children expand up to 1,500kcal on an average school day. This is equivalent to the energy needed to climb a mountain, swim 50 laps in a pool or even run a half marathon. This year, the campaign aims to educate parents across the country about the actual daily energy requirements of their school-going children and inculcate healthier breakfast habits among Malaysians.
Tan added, “MILO® has been a great supporter and enabler in encouraging individual and families to lead healthier lives. The annual MILO® Malaysia Breakfast Day is part of Nestlé's commitment towards our purpose of enhancing the quality of life, and contributing to a healthier future for all.”
Senior Nutritionist, Nestlé (Malaysia) Berhad, Nurul Iliani Ahmad said, “A balanced breakfast, paired with a cup of MILO® helps deliver the energy a child needs to take on the day. MILO® contains calcium, Activ-Go™, a unique combination of PROTOMALT® and essential micronutrients – vitamins and minerals – which allows the kids get the most out of their breakfast and helping them to perform at their best, mentally and physically.”
The nation’s most anticipated breakfast event started off with a 3KM and 5KM fun run who was officiated by Philomena Tan, Y.Bhg. Datuk Azizi Ahmad Termizi, Naib Presiden Jabatan Perkhidmatan Bandar, Perbadanan Putrajaya, Adnan Pawanteh, Head of Technical & Production MYSG, and Chew Soi Ping, Head of Sales MYSG and was followed by a wholesome breakfast. Families and friends spent the morning participating in various games such the traditional chapteh, life size board games, basket ball and target football, activities including; creative and healthy breakfast making sessions, giant bubbles, bamboo dance while being entertained by numerous performances; among which were Zumba and Cheerleading. Participants also stood a chance to win MILO® products and merchandise through lucky draws and treasure hunts as well as take a walk through the history of MILO® at the MILO® Heritage Booth.
Putrajaya is the 7th and final city to host this year’s MILO® Malaysia Breakfast Day.
The MILO® Malaysia Breakfast Day was held in 6 other cities over a period of 2 months across Malaysia. The cities visited this year included Penang (19th March), Kota Kinabalu (26 March), Kuching (2 April), Johor Bahru (8 April), Kuantan (16 April) and Kota Bahru (6 May) and saw close to 60,000 Malaysians including families participating.
For more information on the MILO® Malaysia Breakfast campaign, please visit: www.milo.com.my.